Blue jeans down as comfort clothing up

0

comfort clothingBlue jeans are about as American as apple pie, but it appears more of Americans are skipping the denim and going for comfort, opting for yoga pants or leggings instead.

Jean sales in the U.S. were down six percent last year while active wear sales were up seven percent.
Despite the numbers, denim still accounts for 20 percent of annual sales at U.S. department stores.

Levi Strauss, the company that invented the first pair of blue jeans 141 years ago, acknowledges its business has been hurt by what’s being called the “at-leisure” trend.

Levi Strauss is adjusting by making denim that’s more stretchy, mimicking the comfort of sweatpants.

Leave A Reply