Denim has a long history in the world of fashion. The fabric was known as a work clothing textile for a lot of history, and was popular in the frontier west. Even, it was used by the U.S. Navy for uniforms. Levi Strauss started to manufacture work clothing from the fabric in 1853 and as a result denim fabric became a signature American apparel.
Denim was first used for clothes worn by workers because of its high durability. Then it became widely popular in 1930s when Hollywood started making cowboy movies in which actors wore jeans. With the beginning of the World War 2 production of the jeans drops but world meet denim when American soldiers started wearing them when they were on the leave. When the war ended, other companies that made denim started appearing like Wrangler and Lee.
Young people started wearing denim in 1950s a mean of rebellion. This fashion was also inspired by Hollywood with by Marlon Brando with his 1953 film “The Wild One” as well James Dean’s movie “Rebel Without a Cause” from 1955. Some public places like schools and theatres banned jeans because of what they symbolized. Denim crossed from counterculture to fashion in 1960s and 1970s when manufacturers started to make different styles of jeans.
The brief historical analysis elaborates that denim has been an outfit of all the time. Other than fashion, industrial needs and celebrity endorsements, the cost and durability of the stuff played vital role in making it a popular. You can put them on for seasons, events, and even the modern office life. This widespread acceptability is rare in any other set of modern apparel.