Levi’s introduces ‘waterless’ denim


save waterLevi’s still ‘washing’ its denim jeans _ just with a lot less water

(AP) — When Levi’s washes its jeans, it’s not to get them clean. It’s to make them soft.

So who needs water?

The manufacturer began offering a denim collection this week that reduces the amount of water used in the finishing by an average of 11 gallons per pair. The company claims a total of 4 million gallons saved for its spring collection now in stores.

The denim is still “washed”…

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