(AP) — When Levi’s washes its jeans, it’s not to get them clean. It’s to make them soft.
So who needs water?
The manufacturer began offering a denim collection this week that reduces the amount of water used in the finishing by an average of 11 gallons per pair. The company claims a total of 4 million gallons saved for its spring collection now in stores.
The denim is still “washed”…