Mumbai: Activists of the Maharashtra Navnirman Sena (MNS) turned moral police as they protested against ‘vulgar’ posters of a popular jeans brand put up at a showroom in Juhu and got them removed. MNS activists visited the Diesel Jeans showroom opposite Maneckji Cooper School and demanded that the posters, which are part of the brand’s advertisement campaign, be removed.
According to MNS activists, the showroom management obliged immediately. They added that the protest had been organised as several people had complained to them. MNS office bearers also met Joint Commissioner of Police (Law and Order) Rajnish Seth and requested him to take action against people putting up obscene hoardings.
“The Diesel Jeans campaign’s posters and hoardings are obscene and vulgar. We received several complaints about the posters from parents of children studying in the school opposite the showroom,” said Shalini Thackeray, president, MNS Cine Workers’ Union.
“The language used in the campaign, like ‘Smart gets the girl, stupid attends the orgy’ is vulgar. Some parents asked me what they should tell their children when they asked what that meant. We also met the joint commissioner. Seth told us they would definitely take action if we register a complaint,” she added.
According to Thackeray, one can ignore something vulgar on television by changing the channel or switching it off.
“But if there is hoarding or a poster before you, you cannot avoid it,” she contented. Thackeray said the MNS is also planning to protest against a television channel which has a vulgar tagline for one of its shows.
The showroom’s owners could not be reached for comment