Jeans Gets Underway


Jeans are trousers of denim. Originally work clothes, they admired among teens starting in the 1950s. Well-liked brands include Levi’s and Wrangler. Jeans were invented in Genoa, Italy when that city was a self-governing Republic, and a naval power. The first jeans were prepared for the Genoese Navy because it required wide-ranging pant for its sailors that could be worn wet or dry, and whose legs could without difficulty be rolled-up to wear swabbing the deck and for swimming. These jeans would be laundered by dragging them in large mesh nets at the back the ship, and the sea water would bleach them white. The first denim came from (french:de) Names, France … hence the name denim. The French expression for these pants was very alike to their word for Genoa; this is where we obtain the term ‘jeans’ today.

Jeans were developed in America in 1853, when Levi Strauss moves toward San Francisco to open a west coast local office of his brothers’ New York dry goods selling. One of Levi’s customers was Jacob Davis, a tailor who regularly purchased bolts of fabric from the Levi Strauss & Co wholesale house. After one of Jacob’s costumers kept purchasing stuff to reinforce torn pants, he had a suggestion to use copper rivets to strengthen the points of stress, such as on the pocket corners and at the base of the button fly. Jacobs did not have the requisite money to pay for a patent, so he wrote to Levi signifying that they both go into trade together. After Levi accepted Jacobs proposal, on May 20, 1874, the two men received patent #139,121 from the United States Patent and Trademark Office, and the blue jean was intuitive.

Jeans have been habitually compared to four-wheel make vehicles and mountain climbing boots, because they can go everywhere. Levis are well-known for their rough construction, special “shrink-to-fit”, and adaptability. Initially worn by miners, farmers, and cowboys, Levis are now worn in all ways of living.

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