Raw Denim- Unwash Jeans


Not all denims are alike, however, is fact that all started journey from being raw denim. Hence, picking the raw denim reduces the expenditure of washing, which would pull down the price of the denim. The garment market is so flooded with the brands from US and Europe that brands from other countries has to fight to establish by trying coming up with new ideas and new trends. In fashion industry, trends appear in cyclical manner. We had seen the trends of raw denim in the last decade, then faded jeans, then washed denim came, dirty jeans, ripped denim, and now the raw denim trend is back again.

The pair of raw denim would be conventional to the body and the movements, thus the wearer feels conscientious pressure points at knees, thighs and hips, but the moment it is washed it would lose that effect, and the wearer has to change them again. However, if we go in methodological terms – if it is never washed (that would be bit impossible), would gradually fades out and becomes fully customized to wearers’ body

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