DONNA IDA is hosting an event tomorrow which promises to solve your denim dilemmas. Paige Adams-Geller of Paige Premium Denim will be in Ida’s Westfield Store from 1-3pm, offering her expert denim advice and styling tips in a bid to help you find your perfect pair of jeans. If that isn’t enough, five lucky shoppers will be treated to a free pair of jeans – all picked according to individual size, taste and shape.
A former Miss California representative, Adams-Geller began her career as one of the denim industry’s most popular fit models before deciding to use her behind-the-scenes experience to set up her own label in 2005.